Privacy policy
Last updated October 1, 2026
This policy explains what Covert Artisan Ales ("we", "us") collects when you use covertartisanales.com, how we use it, and the choices you have.
What we collect
- Information you send us. When you use our general, wholesale, press, private event or membership forms, or sign up for our newsletter, we collect what you enter: your name, email, phone number (optional) and message.
- Orders. When you reserve beer or merchandise for pickup, we collect your name, email, phone number (optional), pickup day and any note, plus the items and total.
- Payments. Payments are made on Square's secure checkout page. We never see or store your card number. We keep the order details and Square's order reference.
- Site usage. When a page loads, we record which page it was, when, your device type (phone, tablet or computer), the website that sent you (if any), and an approximate location (city, region and country) worked out from your internet address. We don't store your internet address. A cookie with a random ID (it contains nothing about you) lets us count how many people visit and how often they come back. Visits from search engines and other robots aren't recorded.
- Your age confirmation is remembered in your own browser only and isn't sent to us.
How we use it
- To answer your questions and inquiries.
- To prepare and hand over your orders, and to contact you about them.
- To send our newsletter, only if you signed up for it.
- To understand which pages are useful, so we can improve the site.
Who we share it with
We don't sell or rent your information, and we don't share it for advertising. We share it only with the services that run the site for us:
- Square, which processes payments and order details.
- Fly.io and our database provider, which host the site and its data.
Approximate location is looked up on our own server using the DB-IP database; your internet address isn't sent to anyone for this.
How long we keep it
- Site usage records: about 13 months.
- Messages and form submissions: as long as needed to respond and for our records.
- Orders: as long as needed for our business and tax records.
- Newsletter sign-ups: until you ask to be removed.
Your choices
- You can ask us to show you, correct or delete the information we have about you, or to remove you from our newsletter, using our contact form or by phone.
- You can block or delete cookies in your browser. The site still works; you'll just be counted as a new visitor.
Age
This site is for people 21 and older, and we don't knowingly collect information from anyone under 21.
Changes
If we change this policy, we'll update it here and change the date at the top.
Contact us
Covert Artisan Ales, 601 S Watson Ave, Ste 100, Sioux Falls, SD 57106 · (605) 389-5954 · covertartisanales.com/contact/general